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MONET CAPITAL LLC thoroughly
evaluates your vision, technologies, products,
markets, and team members.
Working with MONET CAPITAL LLC begins
with a promising idea. Then, MONET CAPITAL LLC
thoroughly evaluates your vision, technologies,
products, markets, and team members. MONET CAPITAL
LLC engages deeply with you to refine your business
plan - often involving industry experts, potential
customers, other firms, and outside consultants.
Although MONET CAPITAL LLC often
works with an entrepreneur before anything has
been committed to paper, the process usually begins
with a business plan. A good business plan is
more than a money-raising tool. It is also a working
document that captures the essence of your company
and accurately models the requirements for executing
your strategy over time. When building the plan,
it is crucial that you talk to your customers
and competitors and do your financial homework.
After MONET CAPITAL LLC has read
your plan, if it is in an area of interest for
us, we will invite you in to present your idea,
and allow you to go into some depth about its
promise and problems. We will ask you to bring
in the founders and key employees, so that they
can answer questions about their specific areas
directly. We may ask one of our entrepreneurs-in-residence
or an outside expert from our network to sit in.
These meetings are a very important part of the
evaluation process. Your team's ability to clearly
articulate and summarize the important issues
in your plan reflect their true understanding
of the business and how well they will be able
to sell your ideas to future employees and investors.
Your business plan should describe:
The challenges and the opportunity
it creates for your company.
The solution you
intend to provide.
The market, the
competitive landscape, and key trends.
Sales and distribution
strategies.
Intellectual property
assets.
Government regulation
issues.
A liquidity plan.
Key team members
and skill requirements.
A five-year financial
plan, including income statements, balance sheets,
cash flow, and a capitalization table.
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